Analysing your website traffic can be a vital tool for your business. By knowing how visitors get to your site, what they then do whilst they are their and why they leave, you can turn prospective clients into real customers. For charities and non profit organizations, statistic reports can be an important aspect of your next grant application. By quantifying your market and exposure, you are in a better position to secure funding.

Whether you are a small business, large corporate company or a not for profit organisation dependant on Government or non-government funding, analysing your website’s traffic and performance is crucial. Glass Obelisk can provide you with an in-depth break down of every aspect of your site’s performance and traffic assessing your website’s traffic volume and associated factors.

Why Analyse Visitor Statistics?

No matter who you are, the success of your business or organisation’s website is dependant upon two things; the amount of traffic you receive and the quality of the traffic you receive.

Through analysing your website, we will be able to provide you with assessment of your website’s performance and outline its strengths and weaknesses. You will be provided with a complete break down of the traffic to your website and factors including; the total number of visitors to your website, how long each visitor spends on your website and even which country your visitors are from. Furthermore website analysis can be a useful tool in complementing your online marketing campaigns providing other handy statistics such as how often pages on your website are accessed and how people find your website. This in depth analysis of your site will help you hone in on your website’s strengths and weaknesses and allow you to capitalize on the successes of your website and reinforce and amend any potential vulnerabilities it may have.

Reports are professionally produced and are provided in full colour print and digital copy comprising of graphical and numerical statistical analysis of your website activity accompanied by summaries and recommendations. Reports are compiled according to your organization’s needs and can include information about:

- a break down of time of day, days of the week and daily traffic throughout the month
- the number of new visitors to your website
- the amount of time visitors spend on your website
- the most popular pages viewed and areas or sections of most interest to your online visitor
- Errors encountered by visitors. eg. broken links or missing files.

Traffic sources:

- the country of origin of your visitors
- which search engines they use to visitor your website and the key words they enter
- any referring websites that link to your site
- Search engine index - who links to your website?
- Find out who you are competing with.
- Compare search engine rankings.
- Search engine improvements on keywords and meta tags