GO1 Blog

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Facebook will one day fail. As will Google and Apple and Microsoft. Unless the pattern of civilization takes an unprecedented radical alteration, these can be taken as inevitabilities. Putting aside the fact that the sun will expand to envelop the earth – so unless Apple invents an iWorld that can take us to another solar system we’re all doomed anyway – most things just don’t last that long.

People imagine that, by virtue of their existence, the present is somehow hardened against...

Drupalcon Sydney 2013 offered the opportunity to talk about Drupal and be talked at about Drupal with a lot of people who care about Drupal. A group of our staff attended and had a wonderful time. Because Drupal is an open source Content Management System it lives or dies by its community. Therefore, events like Drupalcon Sydney are immensely important to the life of the system. It is a vital step in building knowledge and connections, especially for a community that so often interacts...

By Daniel Dixon

Have you ever heard the phrase “People took to social networks”? Of course you have.   Perhaps you’ve heard a newsreader read out the line as if it were news, going on to explain that these people “took to social networks” to vent their frustration or express their anger at a member of parliament, a reality TV contestant, a corporation’s gaffe or a weather event. This kind of reporting is being increasingly used to take up column inches and fill time, with journalists...

By Daniel Dixon

Today Sony made an announcement. The tech giant enigmatically, emphatically announced that, on the 20th of February, they are going to make an announcement. This upcoming announcement, we can deduce by observing the logos featured in today’s announcement, will pertain to the PlayStation and, we can assume, is to do with the unannounced but much anticipated successor to the PlayStation 3.

To reduce confusion, I’ll call today’s announcement: Announcement Part 1....

Why you should increase online marketing efforts during tough economic times.

By Michael Nguyen

It might seem foolish to up your marketing spend during an economic downturn but if you are brave enough to make the step you can give your company a significant leg up on your competitors.

You may think that having a siege mentality during tough economic times is the best way to survive, but that’s exactly what it is: a survival tactic. A risky one at that considering there is no...

Imagine investing in a brand new house. From a distance it looks great. When you get inside, turns out you don’t have any doors, the sink’s facing the wall and your ceiling’s only three feet high. This is what happens when you build a house without a blueprint. The same thing happens when you build a website without a wireframe. Except with content or calls to action instead of ceilings and sinks.

The wireframe represents a website’s core structure. It doesn’t include any pretty...

Could the answer to poor sales and limited prospects be due to the golden circle? British author and entrepreneur Simon Sinek says yes. His codification of the theory of the Golden Circle has less to do with fruit juice and more to do with defining what makes your business tick. The concept is modeled from the sectioning of the human brain: Sinek argues that humans have a natural propensity to make decisions based on the 'gut instinct' that comes from the part of the brain that cannot...

The GO1 team got together yesterday to participate in Australia’s biggest morning tea and raise much needed funds for cancer research. As you can see from the spread, our office knows how to feast in style, and everyone was more than generous in bringing along a plate to share and donating to this very worthy cause. We had a great time feasting in the middle of the day and having fun in the name of cancer research. Natasha is still busy collecting donations and tallying up the results, so...

While many first world cries may be heard in protest of the latest change in Facebook's appearance, it's interesting to consider exactly why these changes occurred and how the social media giant is trying to make us engage with ourselves and each other. A recent article interviewing the designers of the Timeline reveals insights into the way it is aimed at controlling the way we create our identity.Replacing the basic profile with the recently introduced Timeline has caused a roar of...

 With the release of Battlefield 3, EA have replaced the usual in-game server browser with a web-based menu, allowing players to manage all aspects of the game from a web page.  With Battlefield 3 offering 64 a-side player maps, the emphasis is clearly on social gameplay. But have EA jumped on the social networking bandwagon too quickly? Is this what players want?The change seems to be aimed at encouraging social networking in a gaming environment. Essentially EA have developed their own "...

The movement of ‘superflat’ art is an interesting reflection on otaku culture and the nature of accessing information in a database such as the internet. Superflat art was first coined in 2001 by Japanese postmodern artist Takashi Murakami to describe his two dimensional artworks inspired by anime and manga. Murakami, like artists such as Andy Warhol or Jeff Koons, both critiques and celebrates pop culture.Looking at different series of Murakami’s art, we see characteristics that...