Email Campaigns

Let’s be frank: everyone hates spam. There is no surer way to annoy your customer base than by... well, annoying them with unwanted email. At the same time we all love to feel special and important – and email marketing can help achieve that really well.

Email campaigns are a great way to build a dialogue with your customers, to cultivate a loyal following of customers or to keep your organisation’s members informed on the latest news and resources relevant to them. In short, useful emails which aren’t just about the hard sell can be really well received. It’s these types of emails that we will focus on here.

It’s easier than you think to start an email newsletter list. It’s also much more cost effective than you might expect.
Some ideas as to what you might send to an email list include: VIP specials or discounts to clear excess stock/tickets, information resource for subscribers (keeps brand familiarity high), seasonal greetings, event reminders, and so on, there are many ways to interact with users through email.

Good email marketing provides value to the recipient, and it communicates that very quickly and clearly. If your subject line doesn’t clearly show this your email is likely to be deleted before it’s even opened. If your email template or body isn’t interesting then again it’s likely to be quickly ignored.

But how do you know if your emails are interesting and appreciated by your recipients? You should be tracking the open rates, click throughs and forwards using an email marketing system like go send. We’ve got a thing for statistics here so go send also allows you to run sophisticated A/B split testing and include dynamic content in each email to ensure that it’s finely targeted to each recipient.